To Exploit the Optics

I know that, strictly speaking, I ought to give no quarter to big corporations. I use their stuff, obviously, because I live in the real world and I’m not focused or determined enough to try to work out how to live without things like computers and software, communications devices, vehicles, energy, clothes and so on.

My bad.

But I try at the very least to resent and despise corporatism to the appropriate degree. And that should mean giving absolutely no credence to the efforts by ruthless profiteering multinationals like Electronic Arts to exploit the optics of being seen to be supporting things like Pride.

“It’s just a ploy to make more money!” she shouts pointlessly into the void while she thoroughly enjoys playing the copy of The Sims 4 that she gave EA money for; with the expansions that she gave EA more money for godsdammit.

But, even so… even despite this chronic case of cognitive dissonance… I have to admit I find my otherwise crinkly and shrivelled soul warmed in all its little rainbow-coloured recesses when the said video game lets me decorate my digital people’s home with a dozen different Pride flags, AND sport an ‘It Gets Better’ t-shirt.

Despite my own better judgement, I can’t help but feel a little bit seen, and a little bit supported, by these unconscionable scumbags, and I don’t know how to feel about that feeling.

Maybe it’s just sentimentality, but I’d like to imagine that, somewhere in the bowels of EA where the Sims developers are kept shackled to their terminals while Andrew Godsdamned Wilson reclines on a huge pile of money a hundred miles up in his glittering tower of abundant jewels… I’d like to think it was those developers – hard-working, decent people just trying to make good entertainment and provide for their loved ones – who said, “Hey, let’s put these little gestures in here. They might mean something to someone.”

Well, try as I might not to let them, they kind of did. Sorry, socialism. I socialist not so good.

1 Comment

  1. “I’d like to think it was those developers – hard-working, decent people just trying to make good entertainment and provide for their loved ones – who said, “Hey, let’s put these little gestures in here. They might mean something to someone.””

    You know, you’re probably not too far wrong. I know that as a member of the LGBTQ+ community and the daughter of someone with visual impairments, I fly those flags in my job as best I can. Things are developed by people, and in any company worth its salt, those people should be a diverse grouping who think to include representation because, well, it’s also representing _them_ and those they love.

    It’s that ‘worth its salt’ thing that’s key…

    Liked by 1 person

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